Search Engine optimization: How brands can win in the AI search era

With the introduction of AI Search, everyone is confused whether Search Engine Optimization, or Traditional SEO, is dead, and the work they did went down the drain.

But hey! That is not at all the case! Brands can still achieve brand growth with the AI revolution The only thing changing now is the way SEO is done. Before moving forward, it is important to understand what SEO and AI Search really are.

Traditional SEO or Search Engine Optimization, is a practice that is used to improve a website’s visibility in organic/unpaid search results to attract more customers. Some key-aspects of SEO are Keyword Research, On-page SEO, Off-page SEO, & Technical SEO.

AI Search is a new integration in search engines that uses artificial intelligence to understand the context and intent behind users’ queries, going beyond keywords. AI Search has made finding relevant, personalized, and conversational answers easier.

How does AI Search differ from keyword-based search?

The key differences between the two are simple Let’s talk about Keyword-based search first. It looks for exact words typed in by users, works best with short and specific phrases such as “Best Restaurants in Delhi”, it also does not give personalized answers and gives the same answers for everyone that searches. It treats every new query as fresh and shows a list of links that can be irrelevant many times.

AI Search, on the other hand, is more personalized and understands the intent behind the users’ queries. It can handle full questions and natural language like “which restaurant serves the best cholle bhature in Delhi?”, also, it shares the answers based on the users’ behaviours, past searches, history, and preferences, hence making it more personalized. It also builds on the previously asked questions and does not consider every query as a new one. AI-Search uses reasoning, ranking, and real-time understanding to solve queries more “humanly”.

How to use the AI Revolution to your advantage?

Ranking higher on AI Search is not as hard as it looks. Just a few tweaks in the way you did your Traditional SEO, and voila, you are ready for Brand Growth, walking hand in hand with the AI Revolution. Here is a guide to help you win in the AI Search era:

• Focus on questions people actually ask: It is important for brand growth to figure out what people are curious about. Hence, answering general questions that people usually ask is necessary for AI Search. Instead of typing in “EV Delhi,” focus on complete sentences like “Which is the best EV in Delhi?” Simply, answer all the “how, why, and best” questions.
• Create content that is helpful and detailed: The purpose of all the content you write should be to answer people’s questions in depth and leave nothing unanswered. Don’t just write a blog for the sake of it, but give a step-by-step explanation, as AI prefers details and explanations.
• Be Trustworthy: Don’t shy away from sharing your own experiences, case studies, or examples. Avoid plagiarism and try to be as original as possible. Help AI trust your brand, and that can be done through real insights only. Being original and trustworthy is key.
• Create content that is easy for AI to pick: Want your content to be picked by AI? Simply make it easy! More bullets and fewer paragraphs, add in FAQs, give your blogs a clear structure, and you are done!
• Give direct answers: Start by giving clearer sections and answers from the very beginning. We do not want any more blabber about things that deviate from the topic; be straightforward.
• Build Credibility: Building credibility is essential. Write who wrote the blog and why they are qualified. Adding stats, facts, and expert opinions makes a brand credible. Just make sure the information you put out is accurate & updated.
• Be Consistent & Updated: Posting regularly and consistently is one of the most essential requirements. Make sure you post content at regular intervals, and the content is up to date with trends, facts, and the latest updates. Also, a great way to be more visible on AI-Search is to refresh old blogs.
• Maintain a user-friendly website: The website is the face of your brand; it is extremely crucial that the website is fast, easy to use, and not cluttered. Maintaininga clean and professional website helps AI Search understand better.
• Don’t rely completely on AI: Yes, using AI for content makes it a hundred times easier and faster, but it is not a healthy choice for your brand’s growth. Use AI only for help and ideas do not ever rely on it completely. At the end of the day Human-led content always performs better.
• Create content that is helpful and detailed: The purpose of all the content you write should be to answer people’s questions in depth and leave nothing unanswered. Don’t just write a blog for the sake of it, but give a step-by-step explanation, as AI prefers details and explanations.

Conclusion

At last, we can conclude by stating that with time things are bound to change for the better and Search Engine Optimization or Traditional SEO did great while it did but now it is time for AI Revolution and we need to accommodate it for our own Brand growth. So try implementing these steps and leave a review in the comments down below if it helped. We at Treasure Creatives are adamant on helping brands make the best use of AI Search. You can check out our website or call us for more details.