1.jpg)
Ever wondered how some automobile brands, such as Ola and Hero, skyrocketed their sales? That too super quickly? Well, the secret to it all is Digital Marketing!
Most newly launched automobile industries overlook the importance of launching their brands online and fail to focus on Paid Media, Meta Ads, Google Ads, PPC, or Social media content strategy. Hence, preparing to fail. 8 to 10% of automobile businesses are at risk of closing in the first five years of launch due to poor Content Strategy and a lack of focus on Paid Media, Meta Ads, Google Ads, and PPC.
Here is a brief guide to help you not repeat the same mistakes:
Why is Digital Marketing important?
Visibility: Today, with the advent of AI and technology, everything in India is becoming digital. Hence, traditional marketing styles are not particularly effective. I'm not saying that traditional offline marketing won’t generate sales; it will. However, brand identity and popularity are achieved primarily digitally these days. If you want your brand to be known by all ages, just like Ola, Hero, Uber, etc., then you really need to focus on pushing your brand’s digital identity. Automobile industries specifically mostly ignore the importance of Paid Media, Meta Ads, Google Ads, PPC, and Content Strategy, which further leads to most businesses failing.
Lead Generation & Conversion: Also, Digital marketing makes it easier to generate relevant leads and conversions, hence making the process less hectic. With the help of digital marketing. You can trust Paid Media, Meta Ads, Google Ads, PPC, and Content Strategy to help you find good leads with great conversion rates while you are at comfort of your homes.
Efficient Remarketing: With the help of digital marketing, retargeting potential customers has been made easier than ever before. You can retarget based on the customer interactions on the ads, hence increasing sales further.
Here are some things you need to know before spending on Paid Media, Meta Ads, Google Ads, PPC, and Content Strategy.
Hyperlocal Precision
Hyperlocal precision means targeting or operating at a very small, specific, and localized level with high accuracy. This can be done using Paid Media, Meta Ads, Google Ads, PPC, and Content Strategy. Basically, showing ads to people within a specific locality, building, street, or even an area. For instance, showing ads to people within a 2 - 5 km radius of your dealership. Bike and Car buyers prefer locations near their homes. Hyperlocal precision helps us utilize that to our advantage. One can run targeted ads using the radius, pincodes, interests, proximity, etc.
The benefits include higher showroom walk-ins, more test drive bookings, better lead quality, lower ad cost (no waste on irrelevant areas), and strong local brand dominance.
Multichannel Integration
Multichannel integration means using multiple digital channels, such as Paid Media, Meta Ads, Google Ads, PPC, and Content Strategy, together and consistently, so a potential automobile buyer gets a smooth and convenient experience from discovery to enquiry, then showroom visit, test drive, and finally purchase. Dealers often make a mistake in thinking that all these channels work separately, when in reality they all work simultaneously, one supporting the other. For instance, if a buyer sees an ad on Instagram, they proceed to make Google searches, which can lead them to our website. Multichannel integration is crucial for automobile dealers because it gives 3x higher lead visibility, stronger trust and credibility, faster lead nurturing, hyper-personalized customer experience, and higher ROIs.
Value-Driven Content:
Value-driven content means creating and sharing content that genuinely helps, informs, or solves a buyer’s problem instead of just forcing a sales agenda on them. The focus is on building trust, credibility, and educating the buyer about the brand and products. Content ideas such as “Which scooty model fits you the best”, “Mileage comparison: Petrol vs Diesel”, or “Buyer guides: Here’s what one needs to know before buying their first car” help build trust and give the customer all the answers they are looking for, motivating them to book a test drive. Value-driven content across Social media, Paid Media, Meta Ads, Google Ads, and PPC with a relevant Content Strategy can help do wonders for any automobile dealership.
Seasonal Campaigns
Seasonal campaigns in digital marketing refer to different activities that are run in specific seasons, festivals, or market trends to boost enquiries, test drives, and sales. These campaigns are made in order to catch the customer’s attention by promoting irresistible offers, new model arrivals, exchange events, finance schemes, and/or festive bonuses. With the help of Social media, Paid Media, Meta Ads, Google Ads, PPC, and Content Strategy, helps take advantage of higher buying intent in specific seasons such as Diwali, New Year's, Navratri, Onam, etc. It also generates better traffic and makes it easier to attract price-sensitive buyers.
How to start?
Now that the importance of digital marketing is crystal clear, let’s address the elephant in the room- How do we start? It is simple, various agencies in India are result-driven and are providing digital marketing services with fair pricing. You can simply connect with them and let them do the work while you watch your automobile business grow at the speed of light. Some top agencies, such as Treasure Creatives, are a great option and can help you reach your target sales easily by managing your Social media, Paid Media, Meta Ads, Google Ads, PPC, Content Strategy, and everything else. Don’t waste more time and get started to make your business more visible today!