Social media Marketing is a form of marketing that has taken over digital advertising. This is a form of marketing that is easy to do, but not everyone can do it well. The entry ceiling for it is very low, but the number of consumers it can bring in is huge. Social media marketing can be used by big brands and even small businesses to reach and connect with their audience. So, what social media marketing strategies should be implemented to drive real engagement? Here are some digital engagement tactics and social media growth tips that will help your business boom and bloom.
- Knowing Your Audience
Before you even think about posting anything or creating content to post. Think about who you want to market your product or service to. Do you have a solution to a problem they are facing? Do you know what other type of content they usually consume that is not yours? Do you know what platform they prefer for your type of product or service? Or as simple as what time of the day they are on their social media accounts. This knowledge will help you understand what, when, where, and how to market.
- Quality Over Quantity
Yes, sometimes quantity is good, but not always. Being a frequent poster works well on the algorithm, but it can also mark you as spam if your content is not very well received. Working on making high-quality content that can be put out regularly will work wonders. Out of many good social media growth tips, one of them is the 80/20 rule. 80% of whatever you post should have some kind of value-driven content, and the other 20% should be for promotional content. For both these types, having aesthetically pleasing content will always go far. Aside from that, it will be either how humorous or relatable your posts are. Having consistency throughout your images, logos, videos, etc., is also a great way to look professional and pleasing to the eye.
- Captions & Hashtags
This is the old-school way of marketing, still prevalent to this day. Even though this has been done for a long time, it still works wonders for your social media marketing. Have some engaging captions or hashtags along with your post. Talk about your content in short and let your audience know what they can do about it with a good CTA. Make sure to keep it authentic and not make it feel like a corporate thing; this will make people less connected to your brand.
- Don’t just post; Engage
Have a good connection with your audience by replying to their direct messages or even replying to their comments on your post. Make it a two-way conversation. If you want to take it a step further, then you can also like other pages’ posts and stories or even leave comments. The pro-social media growth tips say, “Be social on social media.”. That means the more engagement you give, the more you shall receive.
- Collaboration
All digital engagement tactics will always have this point. Bring in the big boys! That’s just a saying, but what it is trying to say is that someone with already a good following on social media promoting your brand will surely help it reach further. By doing this, you are tapping into a customer base that didn’t even know you existed. They boost your brand, and you pay them in monetary value. It’s a win-win situation.
- Run Ads and Analyse
So, after you have done all that work. You wait for results to come in. NO! You can still do something. That is, run ads on different platforms or boost your posts in your vicinity to reach more of the audience that might want to be a customer. Run promos for your products and promote them through various means. Run an ad campaign for a few weeks to boost engagement. While doing all this, make sure you track the process. This is needed as you can tweak little things here and there to meet the required changes.
To conclude it all, getting engagement on social media platforms does not happen overnight. Just like how Rome was not built in a day, you need to be consistent and authentic to your audience to find success here. Use these digital engagement tactics and social media growth tips but also remember to adapt to changes.