If you are a business owner, there will be a point in your business in which you will think about promoting your product or service. You will find many ways to do that, since marketing your product through different means has become easier and easier. However, there will always be one thing on your mind when it comes to digital marketing, “SEO or PPC for business growth”. Search engine optimization vs pay-per-click. It’s like taking a different route to the same destination. Both aim to drive traffic and generate leads, but they are way different from each other in execution, cost, and long-term benefits. So, which one is the best for your business? Let’s discuss.
What is SEO?
The process of optimizing your website to rank without spending a single dime in search engine result pages is called Search Engine Optimization. The whole point of this whole thing is to be more visible on sites like Google, Bing, and Yahoo. What is that going to do? Bringing traffic, increasing leads, boosting sales, etc. The way it works is by using complex algorithms to rank websites based on various things like relevance, quality, and user experience.
SEO has three main components: on-page, off-page, and technical SEO. To explain it in simple terms. On the page is the component that works on optimizing the website with keyword research, content optimization, header tags, internal linking, etc. Off-page is the one that builds authority. What that means is it works on the backlink building, social signals, guest blogging, etc. Finally, technical SEO is the one that is for enhancing the website’s performance.
All this is for having more increased website traffic, boosting credibility and trust as users lean towards trusting search results rather than ads, and an improved user experience. This is also cost-effective and usually does really well in the long run.
What is PPC?
This is an online advertising model where the business pays a certain amount each time someone clicks on their ad. PPC is the easiest way to bring traffic to a website, which would have taken way longer with other methods. Pay-per-click can be made to appear anywhere. Be it search engines like Google, Bing, and Yahoo, or even social media platforms like Instagram, LinkedIn, and Facebook.
Google ads are the most popular for this. The way it works is that advertisers bid on keywords related to their products or services. Then when a user comes searching for those keywords, ads will appear at the top. If it catches the eye of the user and they click on it. The advertiser will have to pay a certain amount. A CPC, or cost per click. Even though Google Ads is the most well-known, there are other ways to do this. Like display ads, also called banner ads, social media ads, shopping ads, or even remarketing ads.
The best thing about this is that, with a flexible budget, you can get instant traffic. It is highly targeted, and you can even measure the results.
SEO or PPC for business growth?
Search engine optimization vs pay-per-click (SEO vs PPC), a battle as old as time itself. So, which is for you? What will yield the best results? What is the right choice? Still left pulling your hair over this. It’s ok. The simple way is to choose SEO if you have time to build up your brand and you want to take it slow. Things will get there slowly. It’s an uphill ride, but a slow one. This will build a lot of trust for your brand. Now about PPC, you take this option when you don’t want to wait. The immediate traffic you will get might even overwhelm you, but then, that is why you are playing the big bucks. This is usually best for a campaign instead of something that will always be there.
The conclusion is, both are great at what they do, and the best part about it is you can do both of them at the same time. This will be the most beneficial for your brand and its growth. So, try it; see how it goes. Good luck.